Greenville Real Estate Market: What the numbers reveal and what it means to agents

Over the last five years, the Greater Greenville real estate market has undergone a dramatic transformation—moving from one of the most inventory-starved, fast-paced markets in history to a more normalized, professional-driven market. The data is clear: this is no longer a speed game—it’s a strategy game. Agents who understand how to position themselves for profitability in this new phase will grow market share, while those relying on old momentum-based models will struggle.

Inventory Is Rising—Signaling a Power Shift

Months of inventory has steadily climbed from an extreme low of 1.4 months in 2021—a pure seller’s market—to 3.1 months in 2024 and 3.5 months year-to-date in 2025. While we still haven’t tipped into true buyer’s market territory (traditionally 6+ months), the upward trajectory is undeniable. More inventory means more choices for buyers and more competition for listings, which requires stronger marketing, clearer value propositions, and skill-based pricing strategies.

Days on Market Indicate the End of the Frenzy

During the peak of market frenzy in 2021 and 2022, homes were selling at lightning speed, averaging just 33–32 days on market. Today, that number has increased to 52 days on average in both 2024 and 2025—a 62% increase from 2021. This longer market time means sellers are no longer accepting the first offer in 24 hours, and buyers are negotiating more aggressively. It also means agents need to master pricing conversations, staging strategies, and proactive lead nurturing—because listings are not selling themselves.

Closed Units Show a Market in Transition

Closed transactions peaked in 2021 at 17,228 units and have since declined to 13,812 year-to-date in 2025, a drop of nearly 20%. This contraction shows that while prices remain stable, transaction volume has compressed. This doesn’t mean there is less opportunity—it simply means the opportunity is concentrated among agents who take purposeful action. With fewer deals closing, the question becomes: will you be the agent who captures them, or will you watch someone else do it?

Mortgage Rates Are Forcing Professional-Level Conversations

The average 30-year fixed rate is holding near 7%, a significant jump from the 3% range we saw in 2021. Rising interest rates have pushed buyers and sellers to be more discerning and financially strategic. For agents, this environment demands clarity around affordability, financing strategies, and creative deal structure. The agents winning right now are those who lead financial conversations with confidence—not those who simply unlock doors.

What Producing Agents Need to Do Now

This is not a market to wait out—this is a market to take.

✅ Shift from transactional to advisory

✅ Build listing-based businesses, not buyer-dependency

✅ Study profitability models—not just commission splits

✅ Plug into systems that increase lead generation while reducing cost per deal

The agents who win in 2025 will be the ones who adapt now, not later.

If you’re a producing agent in Greenville and you want to see what your business would earn operating at a higher model—with more leverage, lower cost, and increased net income—now is the time for a private conversation. The next 90 days will determine who gains market share in the spring surge.

Let’s run your numbers confidentially and build your 2026 income model.